WeBUSAN, Certified Company of Excellence in Shipping and Port Industry Brand by the Port of Busan

On Certification Policy

Reliable Business Partner
Certified Company of Excellence in Shipping and Port Industry Brand by the Port of Busan

WeBUSAN

Background

Although the Port of Busan is a global trade port ranked sixth in the volume of containers processed in 2019, many observers have pointed out that the port’s service business is lacking in comparison to other competitive ports.
This resulted in the need to nurture the competitiveness of port-related industries in line with its recent rise as an important element in this aspect and, thereby, facilitate a long-term transition to becoming a high-value industry.

Goals

Systematically facilitate the transition of port-related industries to high-value industries in line with its importance in improving competitiveness, and nurture the Port of Busan to become the leading port globally.
To that end, a certification system for shipping and port companies at the Port of Busan was established, along with an efficient system of support for their mid- to long-term growth and nurturing.
The first fields certified are the shipping instrument supply and ship repair industries, with more industries included gradually to eventually encompass the entire shipping and port field.

Legal Basis

Busan Metropolitan City Charter 5764, “Busan Metropolitan City Certification and Support for Companies of Excellence in Shipping and Port Industry”

WeBUSAN

Target Area

Participating Companies

Companies specializing in shipping instrument supply or ship repair, located in Busan (headquarters), and those in operation for 3 years or more based on the public posting date of their business registration

Qualifications

WeBUSAN

01

Global certification consulting

Certified companies will be offered assistance to the acquisition or maintenance of international certifications (ISO 9001, ISO 45001, ISO 14001, etc.), which small- and medium-sized enterprises (SMEs) may find difficult to acquire.
02

Participation in local and international exhibitions

Certified companies will be offered opportunities for joint participation with other certified companies in shipbuilding and shipping exhibitions locally and overseas.
03

Brand marketing support

The certification brand will be used to provide continuous marketing support toward shipowners and tonnage providers worldwide.
(Certified companies are provided with design application files for the utilization of the certification logo.)
04

Employee training

Certified companies will be asked to partake in training program surveys, which will form the basis for personalized training programs offered to their employees.
05

Benefits

Certified companies will be offered additional incentives to the Certification Policy.
06

Others

Certified companies will be provided with support programs for public relations (PR) materials, health checkup fees, and other effective items based on demand surveys.